Maybe Pepsi was trying to revive Crystal Pepsi … While Americans’ taste for the berry-flavored soft drink never really took off, it remains a popular beverage in parts of Asia, and you can buy c… India needs free, fair, non-hyphenated and questioning journalism even more as it faces multiple crises. … ... Pepsi Blue. That was the last straw for PepsiCo, and Pepsi Blue was quickly discontinued in North American markets. Pepsi Blue was launched in mid-2002 and discontinued in Canada and the United States in 2004, although it remains available in Indonesia and in the Philippines. Finished its impressive run in 2006. Frank Spagnola from Hazelwood, MO, USA 2. bottle design of Pepsi Blue from the United States. Response to Pepsi "Blue" 2006-01-16 15:58:26 I used to love that shit-- I remember I was one of the few among the people I knew who liked it, so I imagine it didn't do so hot. CONTEST OFFICIALLY CLOSED!!! 2002-2004 (USA, Europe, Vietnam & the Philippines) 2002 (Indonesia & Malaysia) 9. No longer produced. Pepsi Blue An design of the 2003 20 oz. But I wish they would just produce enough for the few fans they do-- you either LOVE it, or you don't. Pepsi Blue Hawaii was released in Summer 2008 only in Japan as a limited edition soda, and then discontinued. This was a markedly different strategy than the one employed in the West, where the drink was launched to rival Coca Cola’s new product at the time, Vanilla Coke. Same reason as any other discontinued product, poor initial or test sales. Pepsi Blue mixed berries and Pepsi into a winning combination in 2002 — but the drink was discontinued in the US in 2004. Whether you live in India or overseas, you can do it here. Pepsi, which is the official drinks sponsor of the Cricket World Cup, was aiming for 4 per cent value growth through its various initiatives, including Pepsi Blue. The best of journalism is shrinking, yielding to crude prime-time spectacle. Mountain Dew Sangrita Blast As the name suggests, the soda was known for its glass cleaner-like blue tint. Despite its failure, some consumers continue to seek out Pepsi Blue. This was also not the first time it used colourful, limited edition products to drum up excitement about the brand. The 7-Up Gold flavor was actually not established by 7-Up initially. First launched in the US in 2002, Pepsi Blue was strategically marketed in India during the 2003 tournament as a gesture of support to the country’s blue-jerseyed cricket team, popularly referred to as the ‘Men in Blue’. Why Is the Keystone XL Pipeline Still So Disputed? Despite its failure, some consumers continue to seek out Pepsi Blue. However, despite the fan fare, Pepsi Blue did not attract a lot of customers and several media reports classified the drink as a ‘flop’ due to its low sales. According to sources who were formerly employed with the company, Pepsi Blue sales boomed during India’s cricket matches and the product raked in 15 per cent of the total volume for February-March combined in 2003. Not being a market analyst I can only make some armchair guesses as to what happened. Pepsi Blue was launched in mid-2002 and discontinued in Canada and the United States in 2004, although it remains available in the Philippines and Indonesia. Marketers working for PepsiCo posted undercover to online forums, attempting to drum up word-of-mouth excitement about the Pepsi Blue product. Pepsi will continue to sell the aspartame-free versions of its Diet Pepsi in its silver can, but will also begin selling Diet Pepsi Classic Sweetener Blend in a retro blue … New Delhi: Just ahead of the 2003 Cricket World Cup, a fluorescent blue, berry-flavoured limited-edition cola by Pepsi hit the shelves of supermarkets across India. Beverly. One of the biggest soda flops of all time! Pepsi Blue. Discontinued in the US and Canada in 2004. Since 1999, Pepsi has been the official soft drink of the ICC Cricket World Cup after taking over from rival brand Coca-Cola. The 2003 tournament was the eighth Cricket World Cup, co-hosted by South Africa, Zimbabwe and Kenya from 9 February to 23 March. We all love things from our past, and this should bring back many wonderful memories for you. As you can probably tell by the name, Life Savers Holes were quite literally … A new study looks at caste gap in jobs, income too, UGC wants university students to write 25 Feb ‘cow science’ exam, asks V-Cs to promote it. In the early 2000s, PepsiCo Inc. developed a business strategy that included aggressive marketing and the creation of new flavors for its soda brands. In India, the soft drink giant capitalised on the cricket fever. Pepsi Blue was discontinued in 2004 due to controversy surrounding the use of Blue 1, a food dye banned in some countries, and an aggressive marketing strategy that may have alienated consumers. Pepsi pumped huge sums of money into promoting it, recruiting the likes of Britney Spears for television spots, and partnering with a host of corporate sponsors from the New York Mets to Volkswagen. From “World News Tonight” to “The View,” Here’s How to Contact Your Favorite ABC TV Shows, Exactly Why Is the Platypus So Weird? CBS News also indicates that, due to the product's high-profile failure, the phrase "Pepsi Blue" has since become a code word amongst online consumers to label corporations that attempt to aggressively, but covertly, market to Internet users. Former PepsiCo executives, who wished to remain unnamed, told ThePrint that the taste of the drink — which had been finalised after taste-testing 100 concepts over a span of nine months — was secondary and the primary aim of the company was to rally consumer excitement. In 2002, Pepsi Blue hit the soda scene. It was a cotton candy-flavored soda and contained Blue 1, a food coloring agent that was banned in multiple countries at the time. The official home of Pepsi®. Estate Planning 101: How to Probate a Will, The Differences Between “Defamation,” “Libel” and “Slander”. Pepsi Blue Pepsi Blue Type Flavored Cola Manufacturer PepsiCo, Inc. Country of origin United States Introduced mid-2002 Discontinued 2004 (Canadian markets) Related products Crystal Pepsi, New Coke Pepsi blue, launched in mid-2002 and discontinued in 2004, was the result of taste-testing over 100 flavors over a 9-month period. French Toast Crunch. It even made an appearance in Hollywood movies like Garfield: The Movie (2004) and The Italian Job (2003). But the news media is in a crisis of its own. This Pepsi Blue expired in 2002. As reported by CBS News, PepsiCo's attempt at subversive marketing for Pepsi Blue is another reason for the brand's failure. Given a huge marketing push, often considered a major flop on the order of New Coke. ThePrint has the finest young reporters, columnists and editors working for it. Butterfinger BBs. It sold red Pepsi cans instead of blue to support China’s national sports team and designed the can according to the colour of China’s national flag. SUBSCRIBE! Also read: Shanti — the iconic woman character from DD’s 1994 series that redefined Indian television, Subscribe to our channels on YouTube & Telegram, Why news media is in crisis & How you can fix it. Pepsi Blue — a fluorescent drink that flopped after 2003 Cricket World... Bata, the foreign shoe brand that became a friend for generations of Indian school students, Shanti — the iconic woman character from DD’s 1994 series that redefined Indian television, Editors Guild urges PCI to withdraw advisory on foreign content publication by Indian media, Should corporates run banks? Its flavor is the result of taste-testing over 100 flavors over a 9-month period. Though, the can was a darker red and the Pepsi logo was displayed front and centre to make sure “brand-identification [was] crystal clear”. 2002 Pepsi Blue was launched in mid-2002 and discontinued in Canada and the United States in 2004, although it remains available in Indonesia and Malaysia. Shipped with FedEx Home or Ground. In 1969, Coca-Cola introduced a carbonated, non-alcoholic apéritif for the Italian … Just saying. 4. New Delhi: Just ahead of the 2003 Cricket World Cup, a fluorescent blue, berry-flavoured limited-edition cola by Pepsi hit the shelves of supermarkets across India.First launched in the US in 2002, Pepsi Blue was strategically marketed in India during the 2003 tournament as a gesture of support to the country’s blue-jerseyed cricket team, popularly referred to as the ‘Men in Blue’. In 2002, the company had launched a lemon-flavoured Pepsi Aha and the golden-hued Pepsi Gold was launched during the 2007 Cricket World Cup. On top of that, the dye used to give the soda its blue color, Blue 1, was banned in many countries, which lead to quite the controversy. Orbitz Soda. Pepsi Blue Rare Discontinued Soda - 1 Liter. By 2004, Pepsi Blue was discontinued. Pepsi Blue was launched in mid-2002 and discontinued in Canada and the United States in 2004, although it remains available in Indonesia and in the Philippines. Condition is "Used". Researchers Are Now Much Closer to Finding Out. They added that the product served its purpose during the World Cup but was expectedly discontinued the next year because sales never picked up and Australia had also delivered a crushing defeat to India in the finals. This strategy, however, was rejected by savvy consumers who saw through the marketing tricks. 2. Pepsi Blue: A blue colored fruity soda (described as a "Berry Cola Fusion") released in 2002. Pepsi Blue Hawaii was a limited edition pineapple & lemon flavored Pepsi released in Summer 2008 only in Japan.. History Edit. Pepsi Blue was discontinued in 2004 due to controversy surrounding the use of Blue 1, a food dye banned in some countries, and an aggressive marketing strategy that may have alienated consumers. Hi-C Ecto Cooler. Businessweek noted the low demand for Pepsi's new and uniquely flavored soft drinks, including Pepsi Blue, Pepsi Twist and Mountain Dew Code Red, with sales of those varieties accounting for a mere 5 percent of Pepsi's total soft drink sales. On today's episode of discontinued, Damian Reviews Pepsi Blue! Enjoy. You have entered an incorrect email address! Pepsi Twist was released in Sweden and Finland in 2003 but has since been discontinued in both countries. While it was common for brands to change their packaging for certain events or occasions, the idea of changing the colour of the product itself was considered bold. Okay, so this is more of a juice than soda, but it deserves a little recognition … Stay up to date with the latest products, promotions, news and more at www.pepsi.com LIKE! Australia emerged as the winner of the tournament, beating India in the finals at the Wanderers Stadium, Johannesburg. With its multicolored floating balls of gelatin, Orbitz looked like the soda of the … The bottle is sealed but has lost pressure - this unfortunately occurs in all plastic soda bottles as they age. Pepsi had also attempted something similar ahead of the 2008 Beijing Olympics. COMMENT! The launch of Pepsi Blue was accompanied with the iconic TV advertisement that starred Bollywood actor Shah Rukh Khan in a blue turban, while the tune ‘Rang de’ played in the background. This page is about Pepsi, and its other divisions discontinued brands and flavors that was released in some part of a month within the year that they released it, that they meant to be a permanent addition to their line up, but the sales about the flavor, popularity, and the branding about the soda started to fail, and then discontinued for a while after the soda's release.
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