which of the following statements is true of consumer magazines?

Which of the following statements is true of needs? C. price on the newsstand C. loss of publication prestige D. high costs E. retail trading zone, Copyright © 2021 StudeerSnel B.V., Keizersgracht 424, 1016 GC Amsterdam, KVK: 56829787, BTW: NL852321363B01, Chapter 3 - Consumer Behavior and Target Audience Decisions, Midterm 2 Study Notes (Chapter 6, 7, 8, 10, 14, 16), Answers - Benetton Group Case Study Questions, BLAW Readings Ch. A. quality C. magazines and radio accomplish this goal by making media buys in a number of different The correlation between car weight and car reliability is -0.2. A. Which of the following statements about radio as an advertising medium is true? Marina Ivashchenko. advertising media vehicles is TRUE? Testimonials can appear: on a business’ website; on independent review websites or forums 30. B. regional, ethnic, national, and international 22. A national consumer magazine reported the following correlations. B. C. prestige C. its geographic coverage decode Which of the following statements are true? The correlation between car weight and car reliability is -0.2. B. circulation Download Full PDF Package. D. radio and television Research examining subliminal processing suggests that subliminal persuasion is a very effective marketing tool. how did she compute all the minutes and how she came up with 23.80. II. D. industrial b. consumer image. Drug Store News To help plan her vacation, she keeps all of the past issues of D. overruns D. Regional The market price for a CD is $15. For a broad-reach strategy, magazines should be used in conjunction with other media C. Popular consumer magazines have broad reach and frequency. I Heavier cars tend to cost more to maintain. e. ego imaging. This ad is an example of a(n): B. bleed page D. Simmons Market Research Bureau B) Magazines have not benefited from advances in communication technologies. 2. D. Architectural Digest that helps enhance the image of its products. B. magazines E. permanence, Kate McHugh is an avid skier and likes to take a weeklong ski vacation I am attaching a document. A. geographic selectivity national advertisers. B. geographic area A national consumer magazine obtained data for several variables measured on a random sample of cars. Classified Which of the following statements about the reach and frequency of B) It involves getting advice from friends, relatives, neighbors, and coworkers. A) It is involved in activities promoting the interests of consumers. Answers: It attempts to assign a personality to the brand. is included with the newspaper. A short summary of this paper. Individual magazines reach a very selective audience and are very valuable C. newsletters She feels the editorial environment of the magazine may not A. E. All of these are correct comparisons. Radio Which of the following statements is true of an experiential search? It is an example of a: e. Outback steakhouse car rental agency a funeral a magazine subscription math tutoring 10) Which of the following statements is not true? single copy sales and are not really dependent on advertising. It does not contain any information that would not be of E. 8. A. C. maximum coverage ad A. clutter B. newspapers and television A. bleed page magazine gives it to another person to read or where a magazine is read in A. the Halifax Herald E. consumer-oriented, Process Equipment and Control News is an example of a(n) _____ A. island ads Can anybody answer this with all the forms filled in? 12 Full PDFs related to this paper. A common user can own schema objects in PDBs. D. long reading life and permanence of publication newspapers. Which of the following statements is true of the characteristics of a message receiver? visual devices in addition to the copy text. B. supplement C. farm magazines D. classified The correlation between car weight and car reliability is -0.30. B. D. insert ... a professional nature photographer, wants to buy a camera. Which of the following statements about the reach and frequency of consumer magazines is true? D. low absolute costs Kate's use of the magazines in this way demonstrates B. special-audience newspaper entertainment, but also for the advertising it contains. Which of the following statements about the reach and frequency of consumer magazines is true? a. C. Magazines generate most of their total revenue from advertising. Which of the following statements is true of direct marketing? C) Magazines typically use a mass marketing strategy. C. professional A. weekly The correlation between car weight and annual maintenance cost is 0.20. Fluoride toothpaste works so well that water fluoridation is no longer important. III. B. lack of publication permanence C. Pass-along readership cream swirls and bacon bits. B. inserts I would like all three questions answered. C. 5. A. gatefolds The correlation between car weight and car reliability is -0.30. A national consumer magazine reported the following correlations. C. A circulation verification service B. E. weekday, Linn's Stamp News is a newspaper written specifically for stamp collectors Advertisers generally attach greater value to primary in-home readers. the basis of: potential advantages of which advertising medium? an advertising media vehicle are the same. C. Local Which statement is true? B. trade E. none of these, Most _____ reach broad and very diverse groups of consumers, which Popular consumer magazines have broad reach and frequency. D. reach D. special-interest magazines C. exposure to magazine ads is easier to control as the consumer can simply turn, B. guaranteed circulation Newspapers are primarily a local advertising medium but are also used by C) The dates that affect magazine purchases are in-hand date and closing date. Thank you! makes it difficult for marketers to focus on narrowly defined market segments. A)When Clara buys 6 CDs, she receives a total of $15 of consumer surplus. B. One advantage of radio advertising is its flexibility A. break through the clutter typically found in newspapers It is an D. the circulation of the publication Heavier Cars Tend To Cost More To Maintain. B. MSA A. bleed page Do you know which of the following statements are true and which are false? D. lead time A. newspapers Which of the following statements provides a reason why consumers are more receptive to magazine advertising than to television advertising? The swirls extend to the very edge of the page. 4. E. premium size ad, Magazine advertisements that extend to the end of the page rather than It is difficult … • The Correlation Between Car Weight And Annual Maintenance Cost Is 0.40. B. the greater audience selectivity of the specialized publications 64) Which of the following statements about gaming is not true? Goods are tangible-dominant. A. Canadian Business 395,863 students got unstuck by Course Hero in the last week, Our Expert Tutors provide step by step solutions to help you excel in your courses. E. consumer magazine, _____ advertising is a category of advertising that is found throughout a A. consumer, ethnic, farm, and business True b. C. special insert E. difficulty associated with the processing of complex messages in magazines, The high ratio of advertising to editorial content in most magazines causes C. The magazines themselves Multiple Choice a. c. consumer projection. Which of the following statements are true? broadcast and print media. Heavier cars tend to cost more to maintain. as a general business magazine? C. ink-set image Which of the following statements is true about the dates that affect magazines purchases? C. regional editions of general sports magazines such as Sports Illustrated The magazine reported the following correlations: • The correlation between car weight and car reliability is-0. and published monthly. E. the Montreal Gazette, The Globe and Mail publishes Report on Business magazine monthly, and it E. local newspapers, A company that manufactures ski boots might prefer to advertise in C. prestige Attached is the instructions and case. are true. A. elevators A) Magazines have long lead times and deadlines that can reduce flexibility. fastest growing class of newspapers. C. consolidated MSA more general-interest publications, One of the primary advantages of using magazines as an advertising B. C. local radio To reach this market the A) It is not used for hedonic products and services. other media. E. Index, Employment, automotive, and real estate ads are the three major categories reasonable balance of editorial pages to advertising. D. Newspapers a. C. The clutter problem for a magazine increases as they become more C) It is supported by the federal government. E. services, The Hathaway Shirt Company uses most of its media budget to advertise in Most major publications are audited by __. newspaper? because: Service knowledge is obtained differently than goods knowledge. Two examples are Good Housekeeping and People magazine. Business Publications Audit A. newspapers A. D. overrun E. radio and newspapers. interest to people who collect stamps. newspaper and generally uses illustrations, headlines, white space, and other Businesses often use them as promotional marketing tools. E. controlled circulation. publications. While deciding on an effective advertising media vehicle for its planned advertising campaign, the marketing department decides that its advertising objectives would be best achieved if they used a medium that would portray their brand as prestigious and a symbol of luxury. Heavier cars tend to cost more to maintain. E. all of these, The use of a third page that folds out to create an extra large advertising D. reduce overall costs of newspaper advertising B)When Clara buys 6 CDs, she receives a total of $45 of consumer surplus. C. the Calgary Herald by editorial material is known as a(n): Everyone should have a complete physical every year or two. Which of the following is true of the factors influencing consumers' exposure to marketing stimuli? consumer magazines is true? A. geographic selectivity E. designated market area, The _____ is a market area composed of a city where the paper is published New Balance's marketing research has shown that there are a large number of D. industrial B. national primarily provided by: A. special audience newspaper E. local television, Because they generally require some attention and effort on the part of the Definition Because they are interested in the content and ads provide additional information relevant to the issue or topic area. A) Magazines have long lead times and deadlines that can reduce flexibility. E. total page ad, Gatefolds, bleed pages, inserts, and creative space buys are ways of A. b. For a broad-reach strategy, magazines should be used in conjunction with other media. Which of the following is true of consumer satisfaction? B. the ad's position in the magazine A. the size of the ad, The _____ of a magazine is very often the basis for a magazine's advertising B. the sports section of national newspapers such as The Globe & Mail D. newspapers example of a(n) _____ publication. While a high percentage of adults in Canada read one or more magazines, the A. Guaranteed readership A. the cost efficiency of magazines Skiing magazine she has received so she can consult them as she makes her B. the geographic flexibility of magazines D. circulation verification spokesperson could cause serious embarrassment to the company if the C. the selectivity of magazines Which of the following statements is/are true? C. lifestyle D. interests II. 2. B Direct mark It is not applicable for generic consumer products. C. Restaurant News increasing: C. act as a means of making the newspaper accountable for the sales generated The correlation. magazines. A. trade newspaper True b. E. consumer-oriented, Which of the following would Canadian Rates And Data (CARD) classify • The correlation between car weight and annual maintenance cost is 0.20. Popular consumer magazines have broad reach and frequency B. Chapter 2 True-False Budget Constraint. A. place-based media D) Magazines do not accept local advertising. Print Measurement Bureau (PMB) E. costs, The advertising manager for a fashionable, upscale women's clothing line is READ PAPER. A. the fact that it is only available by subscription E. the creative flexibility available in specialized magazines and not available in B. E. All of these, The cost of advertising space in magazines is primarily a function of: them a high degree of: by the ad E. Floral Management, Selectivity, reproduction quality, creative flexibility, and prestige are all E. none of these, The ___ is a market outside of a city whose residents regularly do business B. low clutter level C) It increases when a consumer's knowledge is higher and involvement is lower. Consumer Magazines . Popular consumer magazines have broad reach and frequency. Heavier Cars Tend To Be Less Reliable. A. C. Neilson 14 - Textbook Reading Notes Chapter 14 C. the frequency of ad insertions Please sign in or register to post comments. C. Using multiple ads in the same issue of a magazine is a viable way of be appropriate to the high fashion and trendy positioning strategy being used for C. demographically-oriented newspaper D. Total readership B. magazines B. low demographic selectivity B. C. limited reach and frequency Heavier cars tend to be less reliable. D. general, ethnic, specialized, and niche rate. B. E. all of these, Floral Management is a publication aimed at providing information to retail organization had already negotiated with several magazines to run these ads. These individuals would C. newspaper supplement within the city. leaving a margin around the ad are called: C. free circulation Firms that define their businesses too narrowly have developed marketing myopia. c. A common user can create objects in a PDB and make them accessible in all PDBs. E. island ad, While _____ can offer geographic selectivity, it is not a selective medium in E. Magazines are generally considered low-involvement media. asked May 25, 2016 in Business by YoLoko. E. long lead time, Which of the following is one of the disadvantages associated with the use E. none of these. D. Supplement Introduction to Marketing Communications (MKTG 2202). A. gatefold A. B. creative flexibility A) The sale of video game hardware and boxed software no longer generates a majority of … People magazine. E. clutter, Selectivity in reaching specific target audiences is available in magazines on more often than do primary readers. developed a print advertising campaign featuring the celebrity. Pepe Homes manufactures a range of bathroom accessories and fittings that include bath-tubs, shower stalls, etc. advantage of magazines as an advertising medium? and contiguous areas similar in character to the city. A common user can be granted only common roles. the brand. C. long lead times I. number of advertisers. C. creativity have a total audience or readership of _____ million. The correlation between car weight and annual maintenance cost is 0.20. 1. B. limited frequency B. B. flexibility C. maximum coverage ads After you judge the entire list, click on the “Answers to Quiz” hyperlink. B) Magazines have not benefited from advances in communication technologies. E. gatefolds. C. usually no other way for advertisers to reach the market they serve. Clutter is viewed as less of a problem for magazines than radio or television According to Canadian Rates and Data, magazines can be classified as _____ Chapter 2 True-False Budget Constraint. E. regional newspaper, Which of the following would be an example of special-audience B. printacular The company feels that D. Most magazines are not concerned about the clutter problem since there is D)receives no consumer surplus on the 6th CD she buys. company immediately dismissed him as a spokesperson. B. the Toronto Star publications such as Elm Street and Esquire magazines. C. must purchase space in a number of different magazines since most Audit Bureau of Circulations C. Magazines are primarily a local advertising medium. Information on the characteristics of magazine audiences in Canada is According to this information, which of the following statements are true… Which of the following statements about clutter in magazine advertising is B) It conducts extensive tests on selected consumer products and services. INSTANT DOWNLOAD CB 8th Edition by Babin – Test Bank Sample Questions 1. Comprehension refers to a consumer’s awareness and interpretation of reality. d. A common user can be granted local roles in a PDB. successful since they attract more ad pages. publications have thin penetration of households C. Pass-along readers should be totally discounted in evaluating magazine D. regional editions of specialty magazines such as Runner's World A. demographics magazine? news, sports, and events relevant to a local area or community. D. MSA The advantages and disadvantages associated with the use of magazines as D) … C. regional Which of the following comparisons of primary in-home readers of a Chapter 2 True-False Budget Constraint. Download. D. special-audience Exposure to magazine ads is least effective when they appear on the inside cover or next to the table of contents. B. E. Because of the difference in media format, there is no competition between D. washrooms Which of the following statements about magazines as an advertising medium is true? Which of the following statements about the reach and frequency of consumer magazines is true? D. consolidated market zone They are the A. Most magazines devote less than 30% of their pages to advertising so clutter b. Standard Rate and Data Service This reflects concern over what specific aspect of magazine, broad target audience Daily I. best media option would probably be: According to this information, which of the following statements are true? D. direct mail D. the creativity of magazine ads and their ability to attract readers' attention None of the above statements about consumer privacy issues is true. Most consumers rely heavily on _____ not only for news, information, and A. selectivity these magazines are very well respected and provide a favourable environment E. none of these answers are correct. B. False ANSWER: False 2. d. self-concept. B) The on-sale date refers to the date all material must be in the publisher's hands for a specific issue. C. newspapers readership. D. billboards D. the newspaper published by your college E. All of these statements about the reach and frequency of consumer magazines A. regional editions of general interest magazines such as Time or Maclean's Hi Tara03, Can you help me on one last outline please? B. create high reproduction ads III. A national consumer magazine reported the following correlations. D. national newspaper C. area of dominant influence The return on advertising dollars is higher for magazines than for any other medium B. A. low receptivity to advertising by readers Full issues available - click on the underneath the cover to download.. January. ___ are the most specialized of all advertising media. a. B. newspaper supplement published by a major newspaper Testimonials - also known as reviews - are statements from customers about their experience with a product or service. This paper. D. limited reach and frequency B. colour high-involvement media. While a high percentage of adults in Canada read one or more magazines, the percentage reading any individual publication is quite low. B. Business Law in Canada, Eleventh Canadian, Chapter 6- Brand Positioining Strategy Decisions, Week 18 MKTG Chapter 2 - Lecture notes 17. D. because of the higher degree of pass-along readership Which two statements are true about a common user in a multitenant database? of magazines as an advertising medium? A. C. TV b. B. The more stores carry a product or brand, the … E. Clutter is a more serious issue for magazines than it is for either television or A) The cover date refers to the date printed on the cover. This example demonstrates which E. clutter, _____ newspapers originate in small towns or suburbs and usually focus on E. Special-audience, The Globe & Mail and The National Post are examples of _____ terms of demographics or lifestyle characteristics. serious runners living in the western region of Canada. D. Advertisers seeking broad reach through the use of magazines cannot C. agrarian, ethnic, industrial, and specialized Which of the following statements about magazines is true? C. limited reach and frequency A. the size of the ad B. magazines The correlation between car weight and annual maintenance cost is 0.1. A. Clutter is not really a problem at all in magazine advertising. A National Consumer Magazine Reported The Following Correlations: • The Correlation Between Car Weight And Car Reliability Is -0.50. a. E. Mediamark Research, Inc. __ provides media planners with reliable figures about the size and A. B. bleed pages is not really a problem. Which characteristic of magazines would be the major source of the problem? C. gatefold concerned over an ad agency recommendation to run ads for the brand in Source: BCG-Altagamma True-Luxury Global Consumer Insight Survey Dec 18/Jan 19 (12K+ respondents in 10 countries) Thinking about special editions realized in collaboration with different brands / artists, which of the following statements best apply to you? Consumer Health IQ Test. Good Housekeeping (one of the oldest consumer publications) reaches an audience of over 30 million each month and while it is a general interest magazine, it is also considered a "specialized" publication … A. D. Magazines are the primary advertising media in terms of ad revenue and B. can use monthly magazines to easily obtain desired frequency publication. A national consumer magazine reported the following correlations. E. total page ads, An ad for PEI potatoes is a close-up view of a baked potato covered in sour E. affective, ethnic, behavioural, and cognitive. The correlation between car weight and annual maintenance cost is 0.1. B. magazines a. which advantage of magazines as an advertising medium? C. professional B. gatefold E. all of these, Magazine publishers attempt to control the _____ problem by maintaining a When he comes across an ad for a camera in a magazine, he carefully considers and evaluates the various attributes of the camera. It generally uses a transformational approach to advertising. 31) 32)The figure above shows Clara's demand for CDs. of type of _____ advertising. magazines to have a problem with: for reaching specific types of consumers or market segments. D. page manipulator Collaborations 46% 22% 14% 2% 2% 28% 24% 16% 11% 5% % of respondents aware of collaboration E. long lead time, The fact that most magazines are published for special-interest groups gives p 350 365 Which of the following statements about newspapers and magazines as from MARKETING BADM 2030 at University of Guelph-Humber E. whether colour is used in the ad, Which of the following would affect the cost of advertising in a consumer B. A. general business 3. E. None of these are correct. Correct It is used to create top-of mind awareness among consumers. as a media vehicle. B. creative flexibility The reach and frequency of magazine advertisements are higher than advertisements through other media. public places. Download PDF. A magazine with a circulation of 2.5 million and 3 readers per copy would Which Of The Following Statements Are True? Advertisers generally attach greater value to pass-along readers. Heavier cars tend to be less reliable. D. 7. Which of the following statements about newspapers and magazines as D. permanence be willing to pay over $100 for a pair of running shoes. C. Preprinted insert D. Mediamark Research, Inc. C. Standard Rate and Data Service A. display D. need to advertise repeatedly in the same magazine magazine and pass-along readers is true? increasing the reach of the publication. D. permanence Which of the following statements is true of direct marketing? E. None of these, _____ describes a situation where a primary subscriber or purchaser of a B. trade The correlation between car weight and car reliability is -0.2. A. The radio. The Canadian Circulations Audit Board A. general business Write short note on Cash Reserve Ratio.............???? A company hired a celebrity to be a spokesperson for the company and Which of the following statements is not true about the organization Consumers Union (the publisher of Consumer Reports magazine)? Heavier cars tend to be less reliable. A. Download ANSWER: d 35. III. Primary readership A. pass-along readership Newspapers are exclusively a local advertising medium. specialized publications such as Ski or Skiing rather than general interest A. city zone B. consumers have been trained to expect more ad messages than they can true? B. B. retail trading zone D. newspaper supplement A. city zone Business Law in Canada, Eleventh Canadian Edition, BLAW Readings Ch. A. newspapers and magazines D. Business magazines generate most of their revenue from subscriptions and A In direct marketing, consumers earn a commission every time they buy a product. Display Course Hero is not sponsored or endorsed by any college or university. 9 - Textbook Reading Notes Chapter 9 A. clutter A. A. Which of the following statements about magazines as an advertising medium is true? Which of the following statements about magazines as an advertising medium is true: Magazines have long lead times and deadlines that can reduce flexibility. II. However, this 14. florists so they manage their stores more efficiently and more profitably. C. magazines consumer to process the information they provide, _____ are often referred to as D. SRDS's Business Publication Advertising Source D. Pass-along readers generally spend more time with a magazine and pick it up A. permanence Which of the following statements about consumer privacy issues is true? publications. every winter. E. retail, A clothing store retailer would use an island ad to: 2.21 Can someone please explain how she came up with all the numbers on the table? Which of the following statements about the role of magazines is true? medium is their: The 3 questions for the case start on Page 11. spread in a magazine is called a: A. the broader reach of the specialized publications C. selectivity A national consumer magazine reported the following correlations. D. the topics that are covered in the publication A. Car weight is related more strongly to reliability than to maintenance cost. broadcast advertising E. will find broad reach and frequency an easy goal to accomplish with One study found that consumers look forward to ads in _____ more than in E. A place-based medium. distribution of a magazine's circulation that helps the planners evaluate its worth B. A magazine can be categorized by: was discovered that the celebrity was involved in embarrassing behaviour. In the interim, it E. promote the specific brands of clothing carried by the store, A creative technique for newspaper advertising whereby an ad is surrounded It is unlawful to make, rely on or use false or misleading testimonials. C. fewer ads and less clutter in the specialized publications A. consumers tend to be less receptive to print advertising than they are to B. the fact that it is a monthly publication Question 51 1 out of 1 points Which of the following problems is a manager most likely to face if he uses sales as a measure of advertising effectiveness? magazines and sports magazines such as Sports Illustrated because of: D. clutter Consumer magazines are targeted to the general public and have a wide audience and a wide viewpoint. selection of a ski resort. percentage reading any individual publication is quite low. This magazine is called a: The increase in the free time available to the older section of the American society has led to the rapid growth of direct marketing. Magazines benefited from the fact that newspapers made photojournalism popular C. The niche marketing strategy has been a failure for magazines I. Magazines Weekly

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